Affordable DNA Testing

Whether you are interested in discovering more about your ancestry, health or relationships within family, genetics are there to help. EasyDNA focuses on making genetic testing more affordable and accessible for wider audience. To help them, our team refreshed their digital presence and simplified the commerce experience, which in turn has led to increase of overall conversion.


Digital touchpoint

EasyDNA - Homepage
EasyDNA - Test categories
Test categories
EasyDNA - Single test
Single test
EasyDNA - Ordering process - Choose category
Ordering process: Categories
EasyDNA - Ordering process - Choose test
Ordering process: Tests
EasyDNA - Ordering process - Services
Ordering process: Services

The End

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